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Background The penetration of
Retail General Insurance Products in the Indian Insurance Market is considerably low.
Though the market potential estimated is quite high with a sizeable
affluent middle class and high propensity to save, the low penetration of
these products necessitates a thorough re-look into the way, these
products are traditionally marketed. It requires to approach the issue
through an integrated way - considering Marketing, Technical and
Regulatory issues together, instead of approaching them in isolation. This
programme is designed to take such an integrated view of the issues
involves. Objectives This programme aims
for enabling the participants to : State the concept of Retail Insurance Appreciate the significance of Retail Insurance in the
emerging scenario and have knowledge of products and Distribution Channels
of Retail Insurance Ascertain utility of Market Research in Retail
Insurance Understand the importance of Communication and Customer
Relationship in Retail Insurance Prepare action initiatives in appropriate areas of
Retail Insurance Contents Retail Insurance : Concepts and Issues Market Segmentation and Product Range Business Process Improvement and Retail Insurance Regulatory Environment Customer Relationship Management Importance of Market Research Pricing of Retail Insurance Products Process of Product Development Communication and Advertisement Internet and E-commerce Customer Grievance Redressal and Retail Insurance Participants Profile Officers of General
Insurance Companies Duration:
1 Week Dates: 16.07.2007 21.07.2007 |
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