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P97 RURAL REACH (Exclusively
for LIC of India) Background With a majority of
the population concentrated in rural areas, rural markets have emerged as
a major growth sector for life insurance business. Understanding rural
customers plays a vital role in rural marketing. Marketing Managers and
Managers (Sales) of divisions play a pivotal role in marketing suitable
products and guiding the field force to tap the rural potential. The need
of the hour is to fully equip them with necessary tools and techniques for
meeting the above challenge. Objectives Leveraging the
rural market with reference to regulatory framework Recognition of
the uniqueness of the rural segment Cost
effectiveness and rural life insurance business Developing
segment specific products and service packages Social sector
marketing imperatives Institutional
distribution channels Strategies for
penetration into rural markets Role of
voluntary organisation in life insurance marketing Understanding
the product composition of competitors Contents Definition of a
rural market Regulatory
requirements of rural business Rural Market
Potential Evaluation and SWOT analysis Life Insurance
Schemes for Social Sector Life insurance
needs in the rural market product and service issues Rural customer
profile Present & Future Distribution
channel options in rural areas Leveraging IT
for rural market penetration Development of a
two-way communication channel in the rural market Comparative
product analysis Life Insurance Corporation of India Vs Competitors Micro-financing
and Micro-credit Government
Policies for development of rural / social sector Role of
Government Agencies / intermediaries / NGOs Business Ethics Implication of
R.I. Act Participants
Profile Marketing Managers /
Managers (Sales) of rural divisions of Life Insurance Corporation of India
Duration:
3 Days Date:
I) 11.06.2007 13.06.2007 II) 25.10.2007 27.10.2007 |
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