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P152 –
RELATIONSHIP MANAGEMENT (LIFE) Background Organizations all
over the world are focusing on Relationship Management with customers,
internal customers (staff, intermediaries), suppliers, stakeholders.
Relationship Management plays a pivotal role in organizational growth and
it has to be perceived as a central theme with a long-term concept.
Strategic Relationship Management helps the organizations to develop their
own environment culture based on well accepted values shared with all
those related to the enterprise mission. Objectives At the end of the
programme, the participants will be able to – • Understand the
uniqueness of “service industry” • Devise
operational strategies for managing relationships • Perceive the
importance of human factor in enterprise • Apply the
concept of Relationship Management Contents • Knowing the
uniqueness of “service industry” • From CRM to
C.Response Management • Experience
Management to Customer Integration Management • Integration of
people, process, systems and technology with the market changes • Relationship
building with key stakeholders i.e. staff customers, intermediaries, associates,
institutional agencies, etc. • Leveraging
Employee Relationship Management (ERM) • Marketing
Official’s Role as a PRO • Emotional
Intelligence • Business
Ethics Participants’
Profile Managers / Asst.
Divisional Managers (or equivalent) and above from Life Insurance
Companies Duration:
3 Days. Dates:
I) 23.08.2007
– 25.08.2007 II) 03.03.2008 – 05.03.2008 |
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