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P187-
WORKSHOP ON MULTIPLE DISTRIBUTION CHANNEL
MANAGEMENT (LIFE) (Exclusively
for LIC of India) Background Traditionally,
LIC, like most of the industry worldwide, has been banking solely on the
agency sales force. But markets all over are abuzz with innovation and
diversification. Restrategising distribution is increasingly going to
decide the success for insurers. The limiting conventionality and (often)
perceived helplessness of the concerned operating controllers/managers
must be rooted out/replaced. Also, the Officers (himself/herself)
may need to be re-positioned for enhanced effectiveness. This
programme aims to discuss not only the existing control systems for
alternate distribution channels and its adequacy/inadequacy but also
deliberate on optimally layered and positioned facilitating points for
such channels. Objectives
At the end of the
programme, the participants will be in a position to • Understand the
alternatives available for distribution viz., Corporate Intermediaries,
Bank Assurance, Work site Marketing, Tele marketing, Retail Chains,
Internet Distribution etc., • Get glimpses of
convergence in the nature of services between the insurance, securities
and banking sectors. • Understand
clearly the concept of Porter’s Five Forces for competing effectively in
the market. Contents
• Concept of
Distribution Multiplex • Metrics for the
measurement of the effectiveness of the alternate distribution network vis-avis
geographical, demographical and strategic segments. • Benchmarking of
corporate producers and evaluation of brand usage • Channel Conflict
Management • Channel Mix
Model for the Indian Market • Market Operators
Conduct viz-a-viz Market Conduct Regulators • Operating Models
of Alternate Channels • Distribution
Planning Control and Support System • Business
Ethics Participants’
Profile Regional Managers /
Senior Divisional Managers / Marketing Managers of LIC of India
Duration:
3 Days Dates:
I) 02.07.2007 – 04.07.2007 II) 12.11.2007 – 14.11.2007 |
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