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P188
SCENARIO MAPPING AND BUSINESS PLANNING (LIFE) Background
While
planning is crucial for sustained business growth through optimum resource
utilization and economy in cost of operation in an environment marked by
discontinuous change, it pays to visualize multiple future scenarios and
plan for them after a systematic and careful analysis of trends and
uncertainties. The whole exercise involves well-designed market
survey resource planning strategy formulation and building intelligence
gathering mechanism. Objectives
At
the end of the programme, the participants will be able to
Develop better understanding of the process of performance planning
and budgeting
To clearly appreciate the concept of management by objectives
To understand as to how performance will be analysed by external and
internal environment in a competitive set-up
To orient themselves for decision making, their KRAs, performance
bench-marking, feedback
& review mechanism
To handle the process of market survey analysis, interpretation of survey
results & help build the process of resources planning. Contents
Concept and tools and techniques of scenario mapping and planning
Market Survey & Scanning
Mapping process availability
Resource Planning Techniques
Market Research Process
Historical Approach to Budgeting
Budgeting Process for future growth
Goal Setting Corporate
Shared Goal Resource Based Distribution
Benchmarking, Quantitative/Qualitative
Data Management and Application
Feedback through Market Survey
CRM Data Application for growth and improvement
Internalised Survey for productivity improvement, Administrative reforms
and Cost
effectiveness at operational / functional levels.
Business Ethics Capital
Markets Participants
Profile Marketing
Managers in the Divisional Offices / Secretary / Dy. Secretary in Zonal
offices of Life Insurance Corporation of India. Duration:
3 Days |
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