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P219 - PROGRAMME ON FRONTLINE MARKETING STRATEGIES (Exclusively
for LIC of India) Background The programme is
designed to focus on the frontline marketing executives role in the
emerging economic scenario and to give them specific and practical inputs
with special reference to services marketing. Special emphasis will be
given on conceptual framework of strategic marketing, rural marketing,
market research, distribution channel management and training strategy. Objectives At the end of the
programme the participants will be able to: Understand the
key concepts necessary to formulate strategies, marketing plans and
competitors analysis Use market
research information for measuring market potential. Prepare action
initiatives for implementation Selectively
target market segments and match resources. Understand the
regulatory requirements for strategic planning Develop customer
based strategies towards the achievement of marketing excellence and long
term profitability. Contents Niche Marketing
- HNI Segment Emerging market
scenario Generic
marketing strategies Financial
services market and life insurance Multiple
distribution channel management Product
development Market
segmentation & market research Rural marketing Customer as
nucleus of the market Competitor
Intelligence Comparison of
Products of Insurers Relationship
marketing Marketing
communications and public relations. Strategies for
agency managers CRM &
Product analysis Taxation Aspects
Business Ethics Participants
Profile Indian : Branch
Managers / Senior Branch Managers of LIC of India Overseas: Marketing
Executives and Managers involved in marketing strategies, marketing
research activities and implementation of these strategies. Duration: 3
Days Dates: I) 09.08.2007 11.08.2007 |
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