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P317 – C.D. DESHMUKH SEMINAR ON CREATING CONSUMER AWARENESS IN LIFE INSURANCE

 

Background:

Life insurance has been a social need since long.  But still insurance is never bought – it is always sold, as the awareness level is very low among the public.  Even the educated people have a hazy view of life insurance and its benefits.  In rural India it is still called the Death Fund.  Many urban people  believe that both life and general insurance are one and the same. 

 

While the then Union Finance Minister Shri C.D. Deshmukh nationalized Life Insurance, he wanted the concept and the benefit to flow to each and every village of Independent India.  While still striving for this especially in the present regulator market with private players doing their part, it is  the need  of the hour to increase the consumer awareness among the public regarding life insurance. 

 

Objectives:

At the end of the programme, the participants will be able to  :

§   Identify the challenged for this task

§   Get an indepth knowledge for the present industrial position in this portfolio

§   Develop and formulate new methods of creating awareness.

 

Contents:

§   The role of consumer organizations in this direction

§   The part to be played by regulatory bodes like IRDA, Life Council and  the government of India (Ministry of consumer affairs).

§   The role of insurance ombudsmen and consumer councils

§   Consumer education regarding Policyholders’ Protection Act

 

Participants Profile:

Executives at the Middle and senior level from LIC of India (Divisional Managers and above)

Executives from private life insurers

Representatives from :  IRDA,  LIFE COUNCIL,   MINISTRY OF CONSUMERS’ AFFAIRS (GOVT. OF India),  Confederation of consumer organizations

 

Duration: 2 Days

 

Dates: 10.09.2007 – 11.09.2007  

 

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