|
P318
CORPORATE COMMUNICATIONS & PR & PUBLICITY (NON-LIFE) Background
Communication is an
instinct of life. The world today thrives on communication at all levels
of existence. Effective communication holds the key to survival as modern
business and its operations grow and become increasingly competitive and
complex. The importance of communication in the Insurance Industry cannot
be denied for the business is all about selling a notion of security. The
necessary step is to equip the Marketing Personnel of Insurance Industry
with powerful communication skills. Public relations and
Publicity are complementary activities for corporates. While PR is an
assignment of every managers holding critical position in an
organisation, publicity is a specialised area handled by specific organs
of an enterprise. Corporate purpose and corporate image are well served by
these two activities. Objectives This programme aims
: To provide an
overview of effective of Communication To acquaint the
participants with Verbal Communication Techniques To develop
public relations and creative communication skills. To appreciate
and use the instruments for organisational image management Contents Importance
of Communication Types of
Communication Verbal
Communication Techniques Written
Communication Techniques Preparation
of audio-visual with the aid of Computer Presentations Emerging Role of
Public Relations & Publicity P. R. Principles
Public Relations
& Publicity in Insurance Sector Role of
Information Technology in PR &Publicity Digital Media Brand Strategy Choosing right
media for publicity Public Relations
for Front End personnel in operating offices Logistics of New
Product Launch Participants
Profile Senior / Branch
Managers and Middle Level Executives looking after PR & Publicity and
involved in the Marketing from General Insurance Companies. Overseas
: Public Relations Executives/Managers Duration:
1 Week Dates: I)
30.04.2007 05.05.2007 II) 25.02.2008 01.03.2008 |
|