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P16 –
MARKETING STRATEGIES (Exclusively
for L.I.C. of India) Background The programme is designed to focus on the marketing executives’ role in the emerging economic scenario and to give them specific and practical inputs with special reference to services marketing. Special emphasis will be given on conceptual framework of strategic marketing, rural marketing, market research, distribution channel management and training strategy.
Objectives At the end of the programme the participants will be able to: • Apply in their work situation the key concepts necessary to formulate strategies, marketing plans and competitors analysis • Use market research information for measuring market potential. • Outline action initiatives for implementation of corporate strategies • Select target market segments and match resources. • Understand the regulatory requirements for strategic planning • Develop customer based strategies towards the achievement of marketing excellence and long term profitability.
Contents • Niche Marketing and HNI Segment • Emerging market scenario • Generic marketing strategies • The Capital Market and life insurance • Multiple distribution channel management • Product
development • Linked Business Scenario • Market research • Competitor Intelligence • Rural marketing • Strategies for agency managers • CRM & Product analysis • Business Ethics
Participants’ Profile Indian : Marketing Managers / Divisional Managers / Manager (Sales) , in Divisional Offices and Secretaries / Dy. Secretaries / in Zonal Offices and Central Office of Life Insurance Corporation of India Overseas: Marketing executives and Managers who plan marketing strategies, guide marketing research activities and implement strategies. Duration: 3 Days
Dates: I) 11.08.2008 - 13.08..2008 II) 20.10.2008 - 22.10.2008
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