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  P95 – PROGRAMME ON RETAIL  INSURANCE (NON-LIFE)

Background

The penetration of Retail General Insurance Products in the Indian Insurance Market is considerably low. Though the market potential estimated is quite high with a sizeable affluent middle class and high propensity to save, the low penetration of these products necessitates a thorough re-look into the way, these products are traditionally marketed. It requires to approach the issue through an integrated way - considering Marketing, Technical and Regulatory issues together, instead of approaching them in isolation. This programme is designed to take such an integrated view of the issues involves.

Objectives  

This programme aims for enabling the participants to :

• State the concept of Retail Insurance

• Appreciate the significance of Retail Insurance in the emerging scenario and have knowledge of products and Distribution Channels of Retail Insurance

• Ascertain utility of Market Research in Retail Insurance

• Understand the importance of Communication and Customer Relationship in Retail Insurance

• Prepare action initiatives in appropriate areas of Retail Insurance

Contents

• Retail Insurance : Concepts and Issues

• Market Segmentation and Product Range

• Business Process Improvement and Retail Insurance

• Regulatory Environment

• Customer Relationship Management

• Importance of Market Research

• Pricing of Retail Insurance Products

• Process of Product Development

• Communication and Advertisement

• Internet and E-commerce

• Customer Grievance Redressal and Retail Insurance

Participants’ Profile

Officers of General Insurance Companies

Duration: 1 Week

Dates: 14.07.2008 - 19.07.2008