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P318
– CORPORATE COMMUNICATIONS & PR & PUBLICITY (NON-LIFE)
Background
Communication is an
instinct of life. The world today thrives on communication at all levels
of existence. Effective communication holds the key to survival as modern
business and its operations grow and become increasingly competitive and
complex. The importance of communication in the Insurance Industry cannot
be denied for the business is all about selling a notion of security. The
necessary step is to equip the Marketing Personnel of Insurance Industry
with powerful communication skills. Public relations and
Publicity are complementary activities for corporates. While PR is an
assignment of every manager’s holding critical position in an
organisation, publicity is a specialised area handled by specific organs
of an enterprise. Corporate purpose and corporate image are well served by
these two activities.
Objectives
This programme aims
: ·
To
provide an overview of effective of Communication ·
To
acquaint the participants with Verbal Communication Techniques ·
To
develop public relations and creative communication skills. ·
To
appreciate and use the instruments for organisational image management
Contents
·
Importance
of Communication ·
Types
of Communication ·
Verbal
Communication Techniques ·
Written
Communication Techniques ·
Preparation
of audio-visual with the aid of Computer Presentations ·
Emerging
Role of Public Relations & Publicity ·
P. R.
Principles ·
Public
Relations & Publicity in Insurance Sector ·
Role
of Information Technology in PR &Publicity ·
Digital
Media ·
Brand
Strategy ·
Choosing
right media for publicity ·
Public
Relations for Front End personnel in operating offices ·
Logistics
of New Product Launch
Participants’
Profile Senior / Branch
Managers and Middle Level Executives looking after PR & Publicity and
involved in the Marketing from General Insurance Companies. Overseas : Public
Relations Executives/Managers Duration:
1 Week Dates: I)05.05.2008 - 10.05.2008 II)13.10.2008 - 18.10.2008
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