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P360 – PROGRAMME ON INTEGRATED MARKETING COMMUNICATION (LIFE)
Background: The opening of the insurance sector in 2000 and the entry of private players in the market have made corporate communications very crucial and important. The way the corporation communicate with its customers, agents, employees and other stake holders have undergone a sea change recently. Even the logo of the corporation has been changed. The Corporate Identity Programme has brought about significant changes in the present context. A dare need for the corporate communication as an effective marketing tool has arisen. This has led to the arranging of this programme keeping in mind an integrated, holistic approach to the entire subject.
Objectives: At the end of this
programme, the participants shall have – · Awareness of the concerns, issues and challenges of the present dynamic insurance markets and the role of corporate communication in it. · Realize the importance of Corporate communication as an effective marketing tool. · Comprehend the regulatory concerns brought about by IRDA regarding our advertising policy, corporate communication etc. · Understand the positioning of LIC as a Brand Equity. · Appreciate the role the be played by the managers in this task.
Contents: · Regulator issues of IRDA with reference to advertising and corporate communications · Position of LIC as a brand equity in the market · Corporate communication as an effective marketing tool · Business ethics · The emerging advertising scenario in the country · Multi media campaigns · Consumer education · Role of I.T. in corporate communication · Corporate communication from the angle of the customer Participants’ Profile: Regional Manager (C.C.), Secretary (C.C.), Managers in the cadre of DM and above from CRM, HRD, Marketing, from Zonal And Divisional Offices And Secretary / Dy. Secretary (C.C.) From Central Office.
Duration: 3 days
Dates: I) 07.08.2008 - 09.08.2008 II) 08.12.2008 - 10.12.2008
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