|
P373 - PROGRAMME ON I.T. EMPOWERED CRM (COMPANY SPECIFIC PROGRAMME FOR L.I.C. OF INDIA) Background: Customer centric culture is one of the most important business drivers of today. As a result Customer Relationship Management has become one of the key functions in an organization. Insurance companies have large number of customers. Understanding them, individualizing them, predicting them and maintaining delighting relationship with them require handling of large volume of data in innovative and intelligent way. Cybernetics provides many techniques extremely useful in handling these emerging requirements. With the advancements in Information Technology, they are now easy to use. Data mining, Simulation, Artificial Neural Network, Game theory etc. are some of the techniques that are already in-built in quite a few Business Intelligence Software. Some of the business organizations have made significant advancements in their innovative use, while many are using them just as a reporting tool. This training program will trigger innovative use of these techniques in CRM practices in Insurance Industry. These concepts can be implemented advantageously in day-to-activities with existing resources and proper conceptualization. Program will
emphasize on importance of interdisciplinary approach by bringing IT as
well as business-development people together and making them work together
for sustainable business growth. Objective: At
the end of this training program, participants will: · Know the above mentioned techniques and appreciate their capabilities with respect to their role in the organization, ·
Know how to use them with existing
facilities, ·
Know how to make business intelligence
a part of their day-to-day activities. ·
Know how to derive more valuable
information from the data and use them. ·
Know how to get the best out of the IT
implementation. Contents: Three
levels of CRM, IT in these levels of CRM, Data mining techniques,
Simulation techniques, Game theory, Artificial neural network,
Applications of these techniques in CRM, Success stories, Case studies,
Workshop. Participants’ Profile: AAOs, AOs,
Programmers, AMs, Managers at OOs, ROs, and HO. Marketing Managers /
Divisional Managers / Manager (Sales), in Divisional Offices and
Secretaries / Dy. Secretaries / in Zonal Offices and Central Office of
Life Insurance Corporation of India. Duration:
1 week Dates:
15.12.2008 - 20.12.2008
|
|